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Our Story

A modern matcha ritual,
crafted with intention.

MatchUP co-founders Catt and Katie together on a rooftop at golden hour

Our story began in 2013 when we met as former DI collegiate athletes. We immediately connected on our shared athletic background and the values it instilled in us. Over the years we ambitiously chased our dreams–whether on the field, in the boardroom, or in everyday life while cheering each other on.

One afternoon over lunch in San Francisco, we found ourselves discussing our desire to find an energy source that didn't rely on artificial ingredients, excessive sugar and stimulants that inevitably would lead us to crash hours later. We wanted a simple, clean product we could truly trust.

That vision became MatchUP.

MatchUP is the first and only performance matcha of its kind — crafted specifically to fuel both body and mind. At the heart of every serving is ceremonial grade matcha, known for containing L-theanine, leucine, and valine to support sustained energy, focus and recovery. We simply add organic blue agave–a sweetener with a low glycemic index–for a 2-ingredient mix. The result is a clean, balanced and delicious drink designed to help you feel ready for whatever your day demands.

Rooted in Good

As a female-owned company, our mission extends beyond creating a great product. We are committed to investing in the communities that inspire us by supporting young athletes and helping create opportunities where excellence, inclusion, and access can thrive together.

Whether you're an athlete, entrepreneur, creative, student, or someone striving to be your very best, we believe every day deserves the same intention we once reserved for game day.

Thank you for believing in our vision and allowing MatchUP to become part of your daily routine. We hope every cup reminds you that preparation matters, consistency wins, and showing up for yourself is always worth it.

With Gratitude,

Catt & Katie

Co-Founders, MatchUP

MatchUP co-founders standing together on a grass field
What we stand for

Rooted in good. Feel good. Do good.

Rooted in Good

Premium ceremonial-grade matcha from Uji, Japan, lightly sweetened with organic blue agave. Clean, honest ingredients.

Feel Good

Sustained focus and calm energy without the crash — powered by L-Theanine, Leucine and Valine.

Do Good

A female-owned brand grounded in community: supporting young athletes and building more inclusive spaces in sport.

Fuel your performance from day one.

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